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Chris Lamb
+44 (0) 7369 263689
lambydwi@gmail.com
www.linkedin.com/in/chrislambydwi
Profile
A strategic product designer with over a decade of experience untangling complex problems for global brands. Specialising in product-discovery, I look to bridge the gap between business objectives and user centricity by prioritising the value and strategy behind a product offering.
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There’s a story behind the motivations that drove these career moves.
Click here to read it.
Experience
Product Designer
Pizza Hut Digital | Remote (UK) | Jan’25 - Present
Strategic alignment – Acts as the primary design voice in a product-discovery squad that aligns global e-commerce experiences with diverse market behaviours.
Scalable architecture – Architected a unified and repeatable market-onboarding experience that ensures market-specific requests are handled without breaking the core-experience.
Design leadership – Conducts strategic workshops to identify new high-value product opportunities
Senior UX Designer
Backbase | Remote (London) | Jan’22 - December’24
Strategic ownership – Responsible for the end-to-end experience of the ‘Digital Lending’ product, I transferred complex financial requirements into a scalable market-ready SaaS offering.
Insight driven – I developed a scalable research approach that transformed user feedback into a repeatable process for identifying product optimisations and untapped commercial opportunities.
Vision setting – I leveraged high-fidelity prototyping to validate strategic product concepts and effectively communicate a product vision to senior stakeholders to secure buy-in for high-impact roadmap initiatives.
Product Designer
Future Publishing | Hybrid (South Wales) | Oct’21 - Jan’2
Recruited to lead the design of a new utility billing product, I strategically pivoted back to Backbase after a government-mandated 'price cap' neutralised the product's market viability.
UX Designer
Backbase | Cardiff | Mar’19 - Oct’21
Design lead – Lead the design of the ‘Identity Authentication’ product line, delivering a cohesive user experience across web and mobile-app channels to ensure security and usability remained seamless.
User-centric – Championed a user-centric mindset by demonstrating the business value of ‘discovery research activities’ that successfully secured investment for a dedicated, budgeted user-researcher role within the value stream.
Design systems - Designed and maintained a library of authentication-specific global design components, ensuring consistent implementation and accessibility standards across multiple banking products.
Brand Design Officer
Community Housing Cymru | Cardiff | 2015 - 2019
Brand creation - Conducted a full organisational rebrand and designed an award-winning ‘Homes for Wales’ brand-campaign.
Commercial growth - Increased ticket sales for events by 23% and drove account sign-ups by 18% through a defined marketing strategy.
Interactive Designer
Office for National Statistics | Newport | 2013 - 2015
Data storytelling - Produced shareable social content to support statistical release data.
Recognition - Winner of an internal award for ‘Baby Names’ design content.
Designer
Monmouthshire Housing Association | Pontypool | 2009 - 2013
Brand creation - Conducted full rebrand activities across the organisation, its property portfolio and customer-facing services.
Education and Learnings
BA Industrial Product Design (w/Professional Enhancement)
- Coventry University (2:1)
Interaction Design Foundation (IxDF)
- x26 Certifications obtained (2021-2024)
General Assembly (UK)
- UX Design on Demand course completion (2020)
