I’m Chris

An unapologetic design-collaborator based in Wales.

Based in Wales but shaped by global experience, I design with a systems-first mindset. I love taking complex, worldwide challenges and turning them into clear, scalable design patterns that work for every user.

I’m at my best when I’m connecting the dots between business goals, technical reality, and what users actually need. To me, design is a team sport—I love partnering with engineers and product folks to turn messy ideas into polished products that actually ship.

I’m currently at Pizza Hut Digital, designing the future of their global e-commerce experience. My focus is on the Discovery squad, where I use systems design to help the platform scale across international markets—finding clever ways to bridge functional gaps and create a more seamless experience for millions of users.

I’m at home in remote or hybrid teams, and I’m a big believer in using workshops and fast prototypes to keep everyone on the same page. Beyond the pixels, I enjoy the human side of the job—mentoring other designers and ensuring that the team actually enjoy working together.

My CV
My career-path

What I offer

Discovery

Understanding the problem and opportunities

  • Workshopping

  • Vision-mapping

  • Stakeholder buy-in

Product

End-to-end leadership, design and execution

  • Research gathering

  • Feature definition

  • Design-delivery

Brand

Crafting engaging visual identities

  • Brand development

  • Setting visual direction

  • Usage guidelines

My approach

Understand

I design to meet user needs

  • Anyone can make something; far few can define why its been made.

Empathise

I understand key differences through empathy

  • Everyone is different and has different needs, culturally and cognitively.

Keep it simple

Don’t make the users do the hard work

  • Complexity is the enemy of usability. Good design hides this from the user.

What others say

Understand

I design to meet user needs

  • Anyone can make something; far few can define why its been made.

Empathise

I understand key differences through empathy

  • Everyone is different and has different needs, culturally and cognitively.

Keep it simple

Don’t make the users do the hard work

  • Complexity is the enemy of usability. Good design hides this from the user.