Hi. I’m Chris
Designing is what I do.

I’m an experienced multi-disciplined designer that specialises in shaping ideas into user-validated products, from concept to launch

A picture of me enjoying a favourite social-activity: karaoke.

About me:

I’m Chris — a Product Designer, mentor, and unapologetic design-nerd based in Wales.

What truly excites me is the product discovery phase—diving deep to untangle complex problems and delivering elegant, human-centered solutions.

Outside of design, I'm often lost in a book, illustrating ideas that refuse to leave my mind, or trying to sell my family on the next great board game—I'm still working on getting their enthusiasm level to match mine!

Looking for case studies?

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Looking for case studies? ·

Pizza Hut:
Product Discovery

Mobile browser views of the Pizza Hut UK and Pizza Hut France homepages displayed on two smartphone screens.

Providing clarity to facilitate global business efficiency

How I positioned design as a core stakeholder in the product discovery squad by shaping my role to lead the design strategy for the global e-commerce experience.

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Pizza Hut:
Product Discovery

A UI design concept for a Pizza Hut's 'Bring-Your-Own-Device' (BYOD) mobile ordering experience, displayed on a smartphone mockup.

Bring your own device: Bringing restaurants on to the core platform offering

How I drove user-centricity and data-led strategy during the scoping and high-level design of a new dine-in experience for restaurants.

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Backbase:
Digital Lending

UI design concepts for Backbase’s digital-lending product-offering, shown across both desktop and mobile mockups to demonstrate a responsive end-to-end experience.

Digital Lending: Moving fast to understand a growing market appetite

How I positioned design as a key strategic product partner through the introduction of a consistent and high-value feedback loop.

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Backbase:
Login and Authentication

A UI design concept for Backbase's identity-platform product-offering that conveys the authentication mechanisms the experience contains.

Integrating authentication: Making a product line a core platform offering

How I advocated for and applied a user-centric design methodology to the design of an app-based login and authentication experience.

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  • Anyone can make something; far fewer can define why its been made. I design to meet user needs.

    My Philosophy #1 - ‘Focus on the WHY?’

  • Everyone is different and has different needs. I look to understand these differences through empathy.

    My Philosophy #2 - ‘Become the voice of the user’

  • Complexity is the enemy of usability. Good design hides this from the user. I look to make things simple.

    My Philosophy #3 - ‘Do the hard work so users don’t have to’

Kind words from others

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Kind words from others ·

"Chris approaches product challenges with strategic questioning, ensuring the right problems are being solved efficiently and effectively."

— Product Director

"Chris leverages a strong design-thinking mindset and a customer-centric perspective to strategically address and resolve critical experience pain points in the product."

— Product Manager

"Chris is an exceptional analytical thinker with a remarkable ability to examine problems from multiple perspectives. He consistently identifies crucial gaps and opportunities for improvement that often go undetected by other."

— Design Manager

"Chris integrates research as a core component of the design process—not just a checklist item—setting an exceptional standard for designer and researcher collaboration."

— User Research

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