Hello.
I’m Chris
Designing is what I do.

I’m an experienced multi-disciplined designer that specialises in shaping ideas into user-validated products, from concept to launch

A picture of me enjoying a favourite social-activity: karaoke.

About me:

I’m a Product Designer, mentor, and unapologetic design-nerd based in Wales.

What truly excites me is the product discovery phase—diving deep to untangle complex problems and delivering elegant, human-centered solutions.

Looking for case studies?

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Looking for case studies? ·

Pizza Hut:
Product Discovery

Mobile browser views of the Pizza Hut UK and Pizza Hut France homepages displayed on two smartphone screens.

Providing clarity to facilitate global business efficiency

How I positioned design as a core stakeholder in the product discovery squad by shaping my role to lead the design strategy for the global e-commerce experience.

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Pizza Hut:
Product Discovery

A UI design concept for a Pizza Hut's 'Bring-Your-Own-Device' (BYOD) mobile ordering experience, displayed on a smartphone mockup.

Bring your own device:
Bringing restaurants on to the core platform offering

How I drove user-centricity and data-led strategy during the scoping and high-level design of a new dine-in experience for restaurants.

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Backbase:
Digital Lending

UI design concepts for Backbase’s digital-lending product-offering, shown across both desktop and mobile mockups to demonstrate a responsive end-to-end experience.

Digital Lending: Moving fast to understand a growing market appetite

How I positioned design as a key strategic product partner through the introduction of a consistent and high-value feedback loop.

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Backbase:
Login and Authentication

A UI design concept for Backbase's identity-platform product-offering that conveys the authentication mechanisms the experience contains.

Integrating authentication: Making a product line a core platform offering

How I advocated for and applied a user-centric design methodology to the design of an app-based login and authentication experience.

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  • Anyone can make something; far fewer can define why its been made. I design to meet user needs.

    My Philosophy #1 - ‘Focus on the WHY?’

  • Everyone is different and has different needs. I look to understand these differences through empathy.

    My Philosophy #2 - ‘Become the voice of the user’

  • Complexity is the enemy of usability. Good design hides this from the user. I look to make things simple.

    My Philosophy #3 - ‘Do the hard work so users don’t have to’

Kind words from others

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Kind words from others ·

"Chris approaches product challenges with strategic questioning, ensuring the right problems are being solved efficiently and effectively."

— Product Director

"Chris leverages a strong design-thinking mindset and a customer-centric perspective to strategically address and resolve critical experience pain points in the product."

— Product Manager

"Chris is an exceptional analytical thinker with a remarkable ability to examine problems from multiple perspectives. He consistently identifies crucial gaps and opportunities for improvement that often go undetected by others."

— Design Manager

"Chris integrates research as a core component of the design process—not just a checklist item—setting an exceptional standard for designer and researcher collaboration."

— User Research

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