Hi. I’m Chris
Designing is what I do.

I’m an experienced multi-disciplined designer that specialises in shaping ideas into user-validated products, from concept to launch

About me:

I’m Chris — a Product Designer, mentor, and unapologetic design-nerd based in Wales.

What truly excites me is the product discovery phase—diving deep to untangle complex problems and delivering elegant, human-centered solutions.

Outside of design, I'm often lost in a book, sketching characters and ideas that refuse to leave my mind, or trying to sell my family on the next great board game—I'm still working on getting their enthusiasm level to match mine!

Looking for case studies?

·

Looking for case studies? ·

Pizza Hut:
Product Discovery

Providing clarity to facilitate global business efficiency

How I’ve successfully positioned design as a core stakeholder in the product discovery squad by shaping my role to lead the design strategy for the global e-commerce experience.

View

Pizza Hut:
Bring Your Own Device Experience

Coming Soon

Backbase:
Digital Lending

Coming Soon

Backbase:
Login and Authentication

Integrating authentication: Making a product line a core platform offering

How I successfully advocated for and applied a user-centric design methodology to the design of an app-based login and authentication experience.

View

Thanks for visiting today.
Don’t leave without taking a look at my CV!

View CV

  • Anyone can make something; far fewer can define why its been made. I design to meet user needs.

    My Philosophy #1 - ‘Focus on the WHY?’

  • Everyone is different and has different needs. I look to understand these differences through empathy.

    My Philosophy #2 - ‘Become the voice of the user’

  • Complexity is the enemy of usability. Good design hides this from the user. I look to make things simple.

    My Philosophy #3 - ‘Do the hard work so users don’t have to’

Kind words from others

·

Kind words from others ·

"Chris approaches product challenges with strategic questioning, ensuring the right problems are being solved efficiently and effectively."

— Product Director

"Chris leverages a strong design-thinking mindset and a customer-centric perspective to strategically address and resolve critical experience pain points in the product."

— Product Manager

"Chris is an exceptional analytical thinker with a remarkable ability to examine problems from multiple perspectives. He consistently identifies crucial gaps and opportunities for improvement that often go undetected by other."

— Design Manager

"Chris integrates research as a core component of the design process—not just a checklist item—setting an exceptional standard for designer and researcher collaboration."

— User Research