Case Studies

Selected projects and the stories behind them

Pizza Hut:
Product Discovery

Screenshots of a pizza delivery website in English and French, showing a large pepperoni pizza, the title 'The Mega Feast', price $29.99, and options to find a local menu with delivery, collect, or dine.

Providing clarity to facilitate global business efficiency

How I positioned design as a core stakeholder in the product discovery squad by shaping my role to lead the design strategy for the global e-commerce experience.

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Pizza Hut:
Product Discovery

Two smartphones displaying restaurant table management screens. The left phone shows a QR code for ordering at table 1 with a wood tabletop background. The right phone shows a digital menu interface for table 1 at Cribbs Causeway, Bristol, with options to continue to menu and a message welcoming customers and explaining ordering via device.

Bring your own device: Bringing restaurants on to the core platform offering

How I drove user-centricity and data-led strategy during the scoping and high-level design of a new dine-in experience for restaurants.

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Backbase:
Digital Lending

Smartphone displaying an online loan calculator with loan details and payment information, alongside a web page showing a loan application status.

Digital Lending: Moving fast to understand a growing market appetite

How I positioned design as a key strategic product partner through the introduction of a consistent and high-value feedback loop.

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Backbase:
Login and Authentication

Smartphone screen displaying a security app called 'Backbase' with options to register a biometric, enter a passcode, and login with Face ID or passcode, welcoming 'Hello Robert'.

Integrating authentication: Making a product line a core platform offering

How I advocated for and applied a user-centric design methodology to the design of an app-based login and authentication experience.

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